Revenue, not activity
With Tracking, every engagement is judged on numbers that tie to the P&L, not impressions or busywork.
About
A dedicated media buyer runs your account, with senior QA review.
Graystone is a performance marketing agency for multi-unit operators and B2B SaaS, run by its founder. It exists for operators who are done buying activity. With Tracking, you know, to the dollar, what your ads return against what the books actually booked.
Who runs it
Will Gray
Founder
Will has run go-to-market, paid media and analytics for operators in hospitality, entertainment, multi-location retail and B2B software. The pattern is the same everywhere. Spend goes out, leads come in, and nobody can prove which dollars did the work. He built the measurement that ends the guessing, and puts one scoreboard in front of the whole team.
Graystone runs on a dedicated media buyer for every account, with Will building the tracking and reviewing the work, backed by a tight system and senior QA review.
Will Gray
Founder
The agency has managed
over $250 million in ad spend
over $250 million in ad spend
How we operate
Operating principles
A system, not a scramble
We build the operating system underneath the tactics so growth compounds instead of restarting each quarter.
Senior review
A dedicated media buyer runs the account; Will builds the tracking and reviews the work.
Plain and direct
Clear pricing, clear scoreboards, clear calls. No jargon, no fog, no "synergy."
Verified and reviewed by clients on Clutch.