Revenue, not activity
Every engagement is judged on numbers that tie to the P&L, not impressions or busywork.
About
A senior operator with the accounts open, not a junior team learning on your budget.
Graystone is a performance marketing agency for multi-unit operators and B2B SaaS, run by its founder. It exists for operators who are done buying activity and want to know, to the dollar, what their ads return against what the books actually booked.
Who runs it
Will Gray
Founder
Will has run go-to-market, paid media and analytics for operators in hospitality, entertainment, multi-location retail and B2B software. The pattern is the same everywhere. Spend goes out, leads come in, and nobody can prove which dollars did the work. He builds the measurement that ends the guessing, runs the media on the number the POS actually booked, and puts one scoreboard in front of the whole team.
Graystone is lean on purpose. You work directly with a senior operator who owns the result, backed by a tight system, instead of a junior team learning on your budget.
Will Gray
Founder
$30M+ in ad spend
managed across the team
managed across the team
How we operate
Operating principles
A system, not a scramble
We build the operating system underneath the tactics so growth compounds instead of restarting each quarter.
Senior in the seat
You work directly with an operator who has owned the outcome, not a junior learning on your budget.
Plain and direct
Clear pricing, clear scoreboards, clear calls. No jargon, no fog, no "synergy."
Verified and reviewed by clients on Clutch.