Case Studies
Real results from real engagements
Five engagements, reported against what the books actually booked.
B2B AI SaaS Company
AI Workflow Automation
The Channel Wasn't Broken. The Measurement Was.
Paid search reported zero conversions for weeks. A content-security rule was blocking the conversion ping, so the bidding algorithm was optimizing blind. We found it, rebuilt the tracking, and the demos it had been producing all along became visible.
0 to Live
Conversion Tracking Restored
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Multi-Location Restaurant Group
Hospitality
From Hundreds of Legacy Campaigns to a Focused Set of Winners
Restructured a multi-location restaurant brand's paid media from years of agency wreckage into a clean, high-ROAS account. A six-figure managed budget reported seven-figure platform value over the engagement.
Seven-figure
Reported Value
Hundreds
Legacy Campaigns Consolidated
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Production AI Agent Studio
Technology
A GTM Engine That Runs Without the Founder
Built the methodology, messaging, content engine, and handoff playbook for a production AI agent studio, which joined the Anthropic Partner Network during the engagement.
Anthropic
Partner Network
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Podcast & Content Engine
Technology
A B2B Podcast Production, Built From Zero to Nine Episodes
Stood up an entire podcast production for a production AI agent studio, then turned it into a repeatable distribution engine the internal team runs in minutes per episode.
9
Episodes Produced
<30 min
Review per Episode
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RevOps & CRM Rebuild
Hospitality
A Bloated CRM, Rebuilt Into a Revenue Database
Consolidated, enriched, and automated a multi-location restaurant brand's bloated CRM, then wired it to the data warehouse so the BD team could finally trust it.
Majority
Of Records Dormant, Quarantined
Thousands
Net-New Contacts
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Track Record
Proven Revenue Impact
$250M+
Ad Spend Managed
The agency, including Will and the people who work for it, has managed over $250 million in ad spend across multi-location entertainment, hospitality, and digital businesses.
Weeks
Not Quarters
Growth systems implemented rapidly so marketing begins producing measurable results immediately.
Experience spanning SaaS, hospitality, entertainment, media, and franchise-style business models.
Results
Real outcomes, not vanity metrics
From an engagement with a multi-location restaurant brand.
Seven-figure
Reported Value
Roughly 9 to 10x
Return on Ad Spend
Hundreds
Legacy Campaigns Consolidated
Double-digit
Catering Growth, Booked Orders
Find out what your ads actually returned.
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