GrowthIQ newsletter

Spot the revenue leak before it costs you a quarter.

GrowthIQ is a weekly marketing teardown for operators and growth-stage founders. The kind of tracking, paid, and pipeline fixes we normally only share inside client engagements, in your inbox once a week.

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Over half of readers open every issue Written by Will Gray, fractional CMO No spam. No fluff.

Tactical, not theoretical

Every issue breaks down one real problem with a fix you can ship this week, not another think-piece on the state of marketing.

Built from live engagements

The patterns come straight out of the audits, paid accounts, and GTM systems we run for clients. Real numbers, real diagnoses.

For operators and founders

Written for people accountable for revenue at multi-unit and growth-stage companies, not for the marketing trade press.

A taste of what lands in your inbox

  • Your Meta ROAS is probably lyingHow attribution settings inflate the numbers you report to the board, and how to read the real ones.
  • The 7 places marketing systems leak revenueThe recurring gaps we find in nearly every audit, ranked by what they actually cost.
  • Testing vs. scaling, where your next dollar should goA simple rule for splitting budget between proving new bets and pouring into winners.